The gold standardin every cup.

Golden Standard is a regional B2B system for the hospitality industry: coffee beans, our own barista milk, equipment for hot and cold microfoam, water filtration, hygiene and team training — in a single partnership model, with no initial investment in equipment.

A barista pours microfoam into a Golden Standard cup with the gold logo — latte art is formed
Premium coffeeBarista milkCertified quality

Coffee beans

In-house barista milk

Hot and cold microfoam

Machine without investment

Barista Academy

Certified mark

Golden Standard is a regional B2B partner for milk-based coffee in the hospitality industry.

What we do

We supply coffee beans and our own barista milk formulas, integrate CAYE, FoaMaster, MilkPal and Lattiz technology, provide Golden Standard filtration and hygiene, train teams and build the Certified standard. One system, one standard, one contact.

About the company

Markets

  • Croatia
  • Slovenia
  • Bosnia and Herzegovina
  • Montenegro

Equipment we represent

  • Marco Beverage Systems
  • CAYE Technology
  • Mr.Cafe
  • Lattiz · Viro Plus

Official Golden Standard representation for Croatia, Slovenia, BiH and Montenegro. Lattiz is supplied through Viro Plus d.o.o., the official distributor for Croatia and Slovenia.

Marco Beverage Systems logoCAYE Technology logoMr.Cafe logoLattiz logodelivery throughViro Plus

World-class equipment, one system.

We do not assemble just anything. We connect manufacturers already used globally — and modernise them into a single setup for your establishment.

  1. Marco Beverage SystemsIreland · since 1980.

    Over 40 years in the specialty coffee world, today part of the global Middleby group. Equipment in cafés, hotels, and restaurants worldwide.

  2. Lattiz · FrieslandCampinaNetherlands

    One of the world's largest dairies — producing in more than 100 countries. Lattiz milk foam is served daily by thousands of professionals across Europe.

  3. CAYE Smart XNew generation · 2022.

    A super-automatic designed to match and surpass a barista: measures every dose and maintains SCA Level 1 milk foam. Launched in the UK in 2025.

  4. Mr.Cafe FoaMasterChina

    Automatic frothing: hot and truly cold microfoam from a single machine, hybrid heating and a self-cleaning milk path. Alongside it, milk coolers and cup warmers.

Modernisation: gravimetric precision, closed-loop, and remote analytics. See the equipment →

Offer

Golden Standard Coffee — Signature Roast and Barista Crema, whole bean

Golden Standard Coffee

01/ 05

Two whole bean blends, calibrated to Golden Standard milk and filtered water. The beans come with on-site grinder calibration and a recipe for every drink on the menu.

  • Signature RoastSignature blend · whole bean
  • Barista CremaCreamy profile · whole bean
Coffee specifications
Golden Standard Premium Barista Milk 3.8% whole milk, 1 l cartonBarista Premium 3.8%
Golden Standard Premium Barista Milk 1.0% low fat, 1 l cartonLow Fat 1.0%
Golden Standard Oat Drink Barista, plant-based drink, 1 l cartonOat Barista

Golden Standard Milk

02/ 05

In-house production and packaging. Three barista formulas in 1 l Tetra Pak, calibrated for FoaMaster — for stable microfoam and balance with espresso in hot and cold drinks.

  • Barista Premium Milk 3.8Whole · 1 l
  • Low Fat MilkBest cold foam · 1 l
  • Oat BaristaPlant-based formula · 1 l
Milk specifications
CAYE Smart X super-automatic espresso machineCAYE Smart X
Mr.Cafe FoaMaster hot and cold microfoam machineFoaMaster
Marco MilkPal milk dosing systemMilkPal
Lattiz Advance closed milk foam systemLattiz Advance

Most advanced barista machines

03/ 05

CAYE handles the espresso, FoaMaster the hot and cold microfoam, MilkPal the precise dosing, and Lattiz the closed bag-in-box system for fast and hygienic service. We choose the configuration according to the menu, volume and space of the venue.

  • CAYE TechnologySuper-automatic espresso
  • Mr.Cafe FoaMasterHot and cold microfoam
  • Marco Beverage MilkPalDosing and milk flow
  • Lattiz · Viro PlusClosed milk foam system
Machine specifications
Golden Standard cleaning tablets and Water Filter — packs and cartridge on the bar

Water and hygiene

04/ 05

Golden Standard filtration preserves extraction and protects the machine from limescale. Two dedicated tablets — for coffee and milk paths — maintain absolute hygiene in the daily routine.

  • Golden Standard Water FilterProfessional filtration
  • Golden Standard Cleaning TabletsCoffee + milk path
Water and hygiene
Golden Standard Academy training behind the bar — barista's hands pouring latte art with a mentor

Academy and Certified

05/ 05

Basic barista course for staff behind the bar (200 €) — coffee preparation, working with milk, and quality standards: theory at our premises, practice at the venue's workstation. The diploma is issued in the worker's name. After training and calibration, the venue receives the Certified mark for the entrance, machine, and menu.

  • Academy4 modules · €200
  • CertifiedEstablishment sign
Training programme

Golden Standard · Home

Next: Microfoam

A row of cups and glasses with identical milk foam
Consistent foam, cup after cup

Microfoam.
Hot and cold.

Fine, glossy and stable microfoam, without large bubbles. Hot for cappuccino and flat white, truly cold for iced and signature drinks — from the same machine, with the same texture from the first to the last cup of the shift.

The hot side has a narrow window. Between 55 °C and 65 °C, milk is at its peak natural sweetness, and its proteins coat air bubbles to build an elastic, silky texture; above 70 °C, this structure collapses, a boiled milk taste appears, and coffee aromas are lost. That is why temperature is in our recipe, not left to estimation.

Macro detail of hot microfoam with a latte art rosette
Hot
Macro detail of cold microfoam in a glass with ice
Cold
From the machine · video: CAYE

From application
to Certified establishment.

Six steps. The first three are consultation and assessment; installation follows only after the configuration is agreed upon. The entire process →

  1. 01

    Application

    Basic information about the venue, city, menu, and current machine.

  2. 02

    Conversation

    Concept, menu structure, service volume and the establishment's ambition.

  3. 03

    Assessment

    Which combination of machine, formula, filtration and hygiene suits the space.

  4. 04

    Agreement

    Machine, consumable system, roles, deadlines, and recipes.

  5. 05

    Installation and Academy

    Setup, calibration, and team training at your own station.

  6. 06

    Certified

    Mark on the entrance, machine, and menu; ongoing support.

Who the system is intended for.

The entire HoReCa sector for which milk-based coffee is part of the offering and reputation — but also large institutions where simplicity and self-service are key: banks, hospitals, public institutions and petrol stations. The same result in every shift and at every location.

Cafés and coffee shopsHotelsRestaurantsBakeries and patisseriesChains of establishmentsPetrol stationsBanks and office spacesPublic institutionsHospitals and clinicsDistributors

The people behind the system.

The project is led by people with decades of experience in hospitality, import, and professional equipment service — venue owners, distributors, baristas, and technicians. The standard your venue receives is built from their work, not from a catalogue.

  1. Ante Jurić

    Founder and Director, Food & Beverage Strategy · Zadar

    Four decades of representing, distributing and servicing professional coffee equipment.

  2. Dario Muhović

    Project Manager

    Sixteen years in hospitality; established a franchise concept that currently operates in 23 locations across three countries.

  3. Irena Mirković

    Owner and responsible person, ATA 1 d.o.o. · Banja Luka

    Leads the Bosnian-Herzegovinian project partner and the cafeteria where the standard is verified every day.

  4. Anđela Barba

    Founder and Director, Fabrika Coffee Montenegro

    Thirteen years in hospitality, from working in the kitchen and dining room to managing a chain of coffee shops.

Meet the whole team

Full company profile: 8 consortium members, including biographies and professional experience for each.

Golden Standard · Home

Next: Cooperation model

CAYE Smart X front view — super-automatic espresso machine
Measurements: CAYE Smart X, according to DIN 18873

Systemin numbers

  1. 258espressos per hour during peak times
  2. 300 kgbeans saved from waste annually, based on 500 cups per day
  3. 43 cmof the bar instead of over 1.2 m for a classic setup
  4. 0 KMinitial investment in the machine

Machine without investment.
Consumables from the system.

The machine is our investment. Value is built through regular supply of coffee, the agreed milk system, filters, and hygiene — aligned in one configuration.

  1. Golden Standard provides

    • Machine on loan
    • Installation and calibration
    • Academy team training (€200)
    • Certified mark
    • Continuous support
  2. The venue uses

    • Golden Standard coffee beans
    • Golden Standard milk or Lattiz pack, depending on configuration
    • Agreed filtration and hygiene
    • Agreed recipes
    • Daily machine care
  3. The guest receives

    • The same cup in every shift
    • Hot and cold microfoam
    • A sign of trust at the entrance

The machine remains the property of Golden Standard. Scope and terms are determined after an assessment of the establishment. The entire model and application →

News and guides.

What happens in the system and how individual parts work. All news →

Events and trade fairs.

Trade fairs, demo setups, Academy sessions. All events

The first public dates are announced with the launch of the partner programme. Until then — a demo setup in your venue.

Request a demo setup

Three questions before the conversation.

Other questions and answers are on the Collaboration page. See the model →

Is the establishment purchasing the machine?
No. The machine remains the property of Golden Standard and is provided to selected establishments for use within a partnership model.
What does “no initial investment” mean?
There is no classic initial purchase of the machine. The partner enters a connected system of consumables according to terms defined before the start of the partnership.
Must we use Golden Standard milk and consumables?
Yes. The machines are factory-calibrated to Golden Standard formulas — quality in the cup is guaranteed within the system.

Request an assessment for your establishment.

Send basic information about the venue, menu, and current equipment — via the application or to [email protected]. We respond to every application with an assessment and a configuration proposal.

Partner programme application
Interreg IPA Croatia – Bosnia and Herzegovina – Montenegro, co-funded by the European Union, EmBRACE

The project is supported through the EmBRACE Small Project Fund within the Interreg VI-A IPA programme Croatia – Bosnia and Herzegovina – Montenegro 2021–2027 and co-financed by the European Union.

Programme platform