Golden Standard is a regional B2B supplier for milk-based coffee in the hospitality industry.

Entrepreneur since 1970. Has worked for over forty years as an agent, distributor, and service technician for Nestlé Professional, Lavazza, and Barcaffè equipment — through his own business and the company Viro Plus d.o.o., where he has been the owner for the same duration.

Graduated from the Faculty of Organization and Informatics in Varaždin. He built his experience simultaneously in commercial, technical, and managerial roles; that is why the contract, the machine, and the service stand together in the system, rather than separately.

Since 2024, founder and director of Food & Beverage Strategy d.o.o. in Zadar, the company holding the project. He describes his plan briefly: to coordinate the realisation of started and future projects and to introduce young professional associates to the business.

In the business since the age of fourteen, in a family firm that has been involved in hospitality, trade and event organisation since 1984. Learning the craft from gastronomes, baristas, bartenders and sommeliers employed in the firm.

From 2009 to 2011, managed his own company My Way Gastronomi and the Platani restaurant on the Zemun Quay in Belgrade: turned a struggling venue into one of the best in the region within two years, then sold it.

From 2014 to 2021, owner and manager of a restaurant on the Vrbas river in Banja Luka, with over 250 seats. There, he introduced barista culture and latte art to the city and established a standardised coffee menu.

He specialised in coffee under the mentorship of Aneta Moldavar, author of the book Svet kave. He completed barista courses in 2017 and 2018 at the Sapere academy in Italy, under the mentorship of Andrea Sguazzin, an authorised SCA trainer.

Since 2018, has been managing the Fabrika Coffee franchise concept — from the selection of green beans and roasting profiles to recipes in the venues. The network currently counts 23 venues: sixteen in Bosnia and Herzegovina, six in Montenegro, and one in Slovenia.

Regularly at trade fairs and workshops: Milan, Trieste, Berlin, Venice, Hamburg, Prague, Rimini.

Graduated in International Business Economics at MegaTrend University in Belgrade. Completed barista courses during her studies, while working in a family restaurant and café.

At the company ITT, managed imports and trade fair activities for the German principal Staedtler Mars from Nuremberg.

From 2014 to 2017, together with his brother Dario Muhović, created a restaurant and bar on the Vrbas river; in less than three years, the place became one of the most visited in the Banja Luka region. At that time, he introduced a database for price lists and inventory, as well as ordering technology that shortened the order path from the guest to the bar and kitchen.

Since 2022, has been managing ATA 1 d.o.o. and the Fabrika Coffee Experience cafeteria in Banja Luka — the first café in the city to serve specialty coffee drinks, with its own production of cakes and desserts.

Over thirteen years in hospitality, covering all business stages — from operational work in the kitchen and front-of-house to strategic management.

Founded and manages the Fabrika Coffee Montenegro cafeteria chain: established the brand vision, business strategy, product and service quality standards, internal procedures, and organisational structure.

Co-founder and CEO of the cocktail bar Shootka, where she created the cocktail menu and service standards.

Business active since 1984. Owner and director of hospitality venues in Banovići and Bol.

In the late eighties and early nineties at the foreign trade company Dex International; through the family firm, he participated in the supply of the European Athletics Championships in Split in 1990.

From 1995 to 2011, Director of the HoReCa sector and the companies Interex and Swiss Quality Shop — importing and selling goods from the European Union and Switzerland.

From 2011 to 2020, Director and owner of the company ITT in Banja Luka, an exclusive importer and distributor, with the German brand Staedtler as the leading principal.

Director's Advisor, Food & Beverage Strategy: product and service development and business model control in the HoReCa sector.

Since 1982 in the hospitality industry, then in a family business, managing procurement and finance.

From 1989 to 1992, managed administration and finance at Dex International, with offices in Šabac, Sarajevo, and Split, and coordinated activities for the 1990 European Athletics Championships in Split.

From 1992 to 1998, managed franchise projects in cosmetics at DBR Company in Belgrade. From 2000 to 2007, created and managed Salon Muzikalija in Sarajevo.

Between 2007 and 2011, he worked in the United States on several occasions, where he set up cake production and trained staff.

From 2011 to 2018, managed the introduction of the German brand Staedtler into retail systems in Bosnia and Herzegovina. Since 2018, has been setting up the production of Italian franchise cakes in the family business; today, manages that production and quality control of deliveries for eight separate venues.

Electronics engineer by profession, Technical School in Zadar.

Since 2015, technician for Nescafé self-service machines and technical support for IT and computer networks at Food & Beverage Strategy and Viro Plus.

From 1996 to 2015, owner and director of the companies DJD Alarm and Pozal, for technical security and alarm systems.

In the eighties, worked in hospitality, where he gained knowledge of working with catering equipment.

Bartender at the Falkensteiner Punta Skala hotel in Zadar and the Maximilian hotel in Augsburg.

From 2020 to 2023, Head Waiter at Steakhouse Füssen; previously Bar Manager at the Novi Marinero restaurant and Bartender at the Ambar restaurant, both in Belgrade.

Gained first experience in German gastronomy in 2019 in Füssen.

Speaks Serbian, English and German.